We employ a revolutionary new technique for analyzing emerging and future high tech markets in search of product opportunities, strategy options and threat scenarios.  This technique is based upon four factors which collectively make reliable forecasting possible:

1)  Every market exists to satisfy a consumer demand.  Consumer demand in high tech markets is static.  As an example, the demands being satisfied by telephony and television have remained constant for approximately 100 years.  This static nature makes forecasting possible.

2)  Customer demand for a given market contains multiple layers.  The market is attempting to address both short and long term requirements.  By analyzing the demand, it is possible to understand what the market is attempting to build today as well as in the future.

3)  Technology evolves from simple to hard, addressing more complex problems as it develops.  In lock step, the market develops increasingly complex structures to supply solutions.  These structures include emergence, linear evolution and convergence.  By recognizing these structures during their development, it is possible to gain insights into the incomplete portions.

4)  Manufacturers organize themselves into supply chains and platforms in order to efficiently build solutions.  Within these structures, there are control points.  Companies which own these control points direct the evolution of technology and bend it to benefit themselves and their business partners.  Understanding where these control points are and how they are managed is critical in forecast development.

Our founder, Stephen Wood, developed this methodology based upon 25 years working in strategic marketing and product marketing.  His background includes personal computing, mobile telephony, local area networking, personal area networking and mainframe communications.